Established in 1875 in Le Brassus by Jules Louis Audemars and Edward Auguste Piguet, Audemars Piguet watches has long been the quintessence of Haute Horlogerie and one of the few companies to remain entirely within family hands. The company has become renowned for using its expertise, craftsmanship and often groundbreaking approach to create iconic timepieces, such as the self-winding Royal Oak. It has created limited edition luxury watches for some of the world's most discerning consumers, including Sachin Tendulkar, Rubens Barrichello, Quincy Jones, Arnold Schwarzenegger, and Jay-Z.