It all started one cold November day in 2014 when the idea of an Instagram account was first floated. Having got our heads around Facebook, Twitter, Pinterest, Google+ and YouTube, my initial reaction was a groan of despair. Just when was I going to find the time to feed yet another hungry social media account? I had barely mastered the art of # and @ and we were still a team of just three.
But soon I was hooked as it became obvious that the visual appeal of Instagram was perfect for jewellery and watches - and the odd shot of clouds and outsized meringue puddings. Encouraged by the speedy uptake of followers, our team was turbo-boosted by the arrival of our now resident digital strategy and social media experts: Jocelyn Astle and Kathryn Parker. Between them they have worked out a comprehensive and strategic approach to all our social media, which now has a monthly reach of two million. Two years on, we are a team of 12 and we use our social media accounts to share our privileged access to the most exquisite jewellery and watches.
Of all our social media channels, Instagram is my favourite as it is a visual diary of our travels around the world in our colourful quest to find the ultimate jewels and watches. And we have learnt a thing or two along the way. We know that our followers love mini videos, particularly of large pink diamonds. Any guesses why this might be? Green stone rings are also particularly popular, as are pearls in all shapes and colours.
We have also made some friends along the way, with loyal followers and fellow jewellery lovers such as @gabriellechoo and @kristianhaagen encouraging us to keep posting and sharing our passion for the most beautiful jewellery and watches in the world.
So, standby for the next milestone from The Jewellery Editor - and, for the record, I have worked out how to use # and @.
