Established since 1830 as a coming together of watchmakers Baume and jeweller Paul Mercier in Geneva, the Swiss Maison d'Horlogerie Baume & Mercier has come to embody affordable luxury with designs for daily life. With original luxury watches now very much collector's items, the recent decade has seen it unveil a new production building in Les Brenets with an eye to setting the vogue for luxury watches the world over, while at the same time maintaining the belief that its creations should be an affordable luxury that combines elegance, precision design, and a history of craftsmanship deserving of its reputation.