Unveiling its first collection of luxury watches in 2003, the decade-old deLaCour has quickly joined the ranks of luxury Swiss watch houses with its alternative and exclusive creations. deLaCour's first collection featured the Bichrono, a concept developed by Pierre Koukjian and, just five months after its unveiling, the Bichrono watch was selected as a finalist at the Grand Prix de Genève. As the first watch in history to possess a double automatic chronograph movement, the Bichrono went on to win the 2004 Unique Design Watch of the Year Award in Tokyo.