Established in 1921, the House of Gucci is a true icon of fashion and the world's biggest-selling Italian brand, with its luxury watches and high jewellery now also claiming an ever-greater presence. For nearly a century, Gucci has been imbued with the very essence of glamour and has become an idol for every successive generation since its founding by Guccio Gucci. Inspired by illustrious feminine beauty, it is no surprise that today it is still the choice of many of the world's most famous actresses, socialites and princesses. Celebrated for its Italian craftsmanship as much as its mystique, the House of Gucci continues to thrive as it nears its first 100 years.