Jacob & Co. began just 25 years ago and has quickly captivated the luxury jewellery and watch world with its creative and innovative designs. Thanks to a large celebrity following, Jacob & Co. luxury watches and high jewellery can be found in the world's finest boutiques. The brand has become even more well known when it released the first Five Time Zone watch in 2002, which features the four fixed time zones of NY, LA, Tokyo and Paris, with the fifth dial set to the location of the wearer. Jacob & Co. jewellery is also highly regarded with its rare diamond and coloured gemstone pieces that sometimes take years to perfect. The Jacob & Co. flagship boutique and headquarters is located on 57th Street in Manhattan.