Jewels Emporium is an Indian jewellery company headed by the creative and spiritual Smriti Bohra: traits that are also reflected in her jewellery. The company was founded in 1841 when Tarachand Bohra transformed his passion for coloured gemstones into his work. Since then, the company has remained a family affair, passed down from generation to generation, creating extravagant jewels and using the finest quality gemstones. Creative designer Smriti has channelled her mystical beliefs into the brand’s more recent collections, notably creating star sign jewellery that incorporates pure quartz crystal - a stone that is said to bring cosmic energy to the wearer and give clarity to the mind and soul.
