Founded by the grandson of legendary car maker Ferdinand Porsche, the Porsche Design Studio is a creative hub for the design of objects big and small, from award-winning buildings to yachts, telephones, sunglasses and watches. Porsche Design Timepieces are distinguished by their pure, minimalist styling, inspired by the streamlined and aerodynamic lines of the legendary Porsche 356 sports car. Like the famous car, the watches are lightweight yet robust thanks to titanium cases and aerated lugs - one of the brand's strongest design traits.