Founded by Wing Yua,who was born on the West Coast in the USA. WWake is based in New York and its light and feminine jewels have gained a celebrity following including Rihanna, Zoe Kravitz and Emma Watson. The young designer studied at Rhode Island School of Design and began sculpting as well as assisting artists and galleries. Her designs are simple with a contemporary twist and the brand aims to use as many sustainably sourced elements as possible in their work.