Harrods is a luxury retailer based in Knightsbridge, London. Europe's largest department store, Harrods occupies a five-acre site and has more than one million square feet of selling space, and more than 330 departments. Several of its departments are world famous, including the seasonal Christmas department, the Food Halls, and its fine jewellery and watch rooms. Within the Harrods jewellery and watch rooms, customers are able to peruse some of the world's finest luxury jewellery and watch houses, including Boodles, Boucheron, Bulgari, Cartier, Chanel, Chopard, Dior, H Stern, Piaget, De Beers, Van Cleef & Arpels, and Tiffany & Co. New luxury jewellery brands are also being brought to Harrods, including Amrapali, Bottega Veneta, Delaneau, Fabergé, Wilfredo Rosado, Mikimoto and Solange Azagury-Partridge. While the first Harrods gem room was launched in 1911, the store continues its long legacy of bringing customers the world's finest jewellery.