Carla Bruni-Sarkozy chose Chaumet's Joséphine jewels to wear on 4th November 2010 at the Elysée Palace to welcome the Chinese President Hu Jintao. It doesn't get much better for a brand to have the First Lady pose for the world press in one of your creations.Mrs Bruni-Sarkozy is a god send to the French fashion and jewellery industry with her well-groomed looks and model figure. The First Lady chooses to fly the French flag in style and prefers home grown talent. Fair game, as long as all the French jewellers get a look in.