Alidra Alic makes jewellery that only she could make, and quite literally too. This isn't just a case of another jewellery designer working exclusively for themselves; Alidra's inspired designs come to life through her own self-invented techniques. That rare selling point so often oversold by others is thoroughly deserved here: these pieces are utterly unique.
There is a sense of otherworldliness in her precious jewellery collection 'Flora'. Here you'll find rings vividly inspired by flowers, with textures and colouring that gives a sense of jewellery entirely free from manufactured forms. No machines are employed here for fine edges and perfect curves. Instead, organic form takes precedence with breathtaking originality. As Alidra says, "My work is based on an interpretation of the cultural and art historical framework of a given period towards a personal concept within contemporary jewellery. With a strong emphasis on sensibility I illustrate my concept using a self-invented plastic technique in combination with precious metals and stones". A designer with a keen eye for awakening the viewers' curiosity, it is this singular combination of stones and self-invented techniques that no doubt make the jewellery so individual.
If the precious jewellery has a sense of otherworldly beauty, then the ready-to-wear Interpretations collection is similarly enticing. Although the Interpretations jewellery is a fraction of the cost, it exhibits the same lovingly detailed feel of the Flora collection. Alidra has designed many of the pieces to interlock with each other, with each of them taking six to eight weeks to be produced.
Only just in her thirties, it's fascinating to think how many more wonders such as these Alidra Alic will continue to produce. Pricing for the ready-to-wear collection starts at €400, with the haute jewellery Flora collection from €4,000.
