Situated in Tsim Sha Tsui in Kowloon, Chow Tai Fook is where every young Chinese couple goes to choose an engagement ring, or a jewel to mark an occasion.
For more than 80 years, Chow Tai Fook has built a reputation as a trusted family jeweller selling sophisticated, contemporary, gem-set gold and platinum jewellery and watches.
Chow Tai Fook should be in the Guinness Book of Records for having the largest network of jewellery stores in the world. There are 2,280 Chow Tai Fook, and its sister brand Hearts of Fire, stores spanning 500 cities in Greater China, Singapore, Malaysia, South Korea and the United States. It’s home, however, is in Hong Kong and its flagship is in K11 - a shopping mall with an artistic theme designed by the jeweller’s executive director and art pioneer Adrian Cheng.
Why visit?
K11 is the flagship but this quintessentially Chinese brand can be found in all the main shopping districts of Hong Kong. The perfect place to choose an engagement ring, with prices to suit all budgets.
For more than 80 years, Chow Tai Fook has built a reputation as a trusted family jeweller selling sophisticated, contemporary, own-brand watches.
Each year, the company creates a high jewellery collection, which is auctioned off. Five years ago, it bought the 507ct Cullinan Heritage diamond. It recently revealed the gem, now 104cts with its family of 24 smaller stones, in an extraordinary masterpiece designed by the world-renowned jewellery artist Wallace Chan. Chow Tai Fook only sells its own jewellery collections, and all jewels are crafted in-house, where repairs can also be undertaken.
Being experts in bridal jewellery, Chow Tai Fook has formed a “Wedding Club” to better serve customers getting married or in the market for bridal jewellery. Without needing to make any purchases, anyone can join the Club to enjoy exclusive discounts on various types of jewellery, bridal service or products, and receive the latest bridal information and take part in related workshops. Details about these activities are available on Chow Tai Fook’s official Facebook page.
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