By Maria Doulton in London
Deeply committed to the "seventh art", Jaeger-LeCoultre plays an active role in supporting the Venice Film Festival as well as the cultural heritage of the historical city.
Beyond appearances of celebrities wearing Jaeger-LeCoultre watches on the red carpet and out and about in Venice, such as Al Pacino, Milla Jovovich, Clive Owen, Carmen Chaplin, Sarah Gadon and Zhao Wei, the Swiss watch manufacture embarked on an ambitious and far-reaching series of collaborations for this year's festival.
Directly benefitting the city of Venice, Jaeger-LeCoultre has committed to a three-year restoration programme of the 1478 Scuola Grade di San Rocco, whose walls and ceilings are decorated with paintings by Tintoretto. Furthermore, each year the brand presents the Glory to the Filmmaker Award, which is given to a person who has made a notable contribution to contemporary cinema.
On the closing night, the winners of the Golden Lion for the Best Film as well as this year's Best Actor and Best Actress awards were presented with a Reverso watch, decorated on the back with an engraving of the lion, the symbol of Venice.
On the humanitarian side, Jaeger-LeCoultre organised a special event to raise awareness for the NGO Emergency, which provides emergency medical treatment to civilian victims of war.
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Carmen Chaplin was also spotted wearing a vintage Jaeger-LeCoultre watch at the Venice Film Festival 2014.
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Clive Owen offers a glimpse of his Jaeger-LeCoultre watch beneath his shirt cuff during the Venice Film Festival Gala dinner.
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Cristiana Capotondi dons a Jaeger-LeCoultre Rendez-Vous Night and Day watch on the red carpet.
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Director Peter Chan, actress Zhao Wei wearing a Jaeger-LeCoultre Reverso Cordonnet Neva watch and actress Hao Lei attend the Opening Ceremony of the 2014 Venice Film Festival.
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Jaeger-LeCoultre Communication Director Laurent Vinay and actress Sarah Gadon wearing the Jaeger-LeCoultre Reverso Cordonnet watch during the Venice Film Festival.
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Jaeger-LeCoultre Rendez-Vous Night and Day watch with a bezel, case and lugs completely adorned in diamonds.
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Jaeger-LeCoultre La Reine 101 watch with diamonds.
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Actress Milla Jovovich wears the Jaeger-LeCoultre 101 Queen’s watch while attending the Cymbeline Premiere at the Venice Film Festival.
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Milla Jovovich strikes a pose wearing a Jaeger-LeCoultre watch during the 2014 Venice Film Festival's Gala Dinner.
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Jaeger-LeCoultre has committed to a three-year restoration programme of the 1478 Scuola Grade di San Rocco in Venice, whose walls and ceilings are decorated with paintings by Tintoretto.
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Actress Sarah Gadon wearing the Jaeger-LeCoultre Reverso Cordonnet watch.
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Actress Zhao Wei wearing the Jaeger-LeCoultre Reverso Cordonnet Neva watch.
