Swiss watch house Zenith, best-known for its robust and highly accurate El Primero chronograph, takes its precision watches to East London with the arrival of a pop-up boutique in Canary Wharf.
In partnership with retailer Charles Fish, busy City workers will be able to nip out anytime between 7:30am and 7:30pm to peruse the Zenith's collection of watches for both men and women. One watch that is bound to catch the men's eyes is the Zenith Stratos, as worn by daredevil Felix Baumgartner on his record-breaking skydive last year. Read more about that stomach-churning jump here.
The pop-up shop will be located at Jubilee Place from the 18-19th March and in Canada Place on the 20th and 21st March.
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A dizzying look at Felix Baumgartner literally falling to earth.
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Felix Baumgartner poses in his flight suit, the same kind he wore when he jumped to the earth from near-space conditions.
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Zenith El Primero Stratos Flyback Striking 10th chronograph, similar to the one worn by Felix Baumgartner when he jumped from near-space last year.
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Zenith Heritage Lady Ultra Thin Moonphase. The rich chocolate brown dial complements the rose gold case and a circle of 72 diamonds sparkle around the bezel.
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Zenith Captain Winsor Annual Calendar. The Winsor was developed in conjunction with the Musée International d'Horlogerie.
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“La Petite Aiguille” Watch Prize: Zenith, Pilot Big Date Special.
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Zenith El Primero Stratos Flyback Striking 10th chronograph, similar to the one worn by Felix Baumgartner on his red letter fall.