Despite their precious status, Avakian jewels are always playful, with a contemporary and colourful look that brings a relaxed glamour and laid-back luxury to both red carpet and everyday jewels. Avakian opened its first boutique in Lebanon in 1969. A decade later, founder Edmond Avakian launched its first high jewellery line and, since then, Avakian has opened boutiques in Geneva, New York, London, Moscow and Cannes. Today, Avakian jewels continue to be coveted for their individuality and personality.