Opening its first boutique in Lebanon in 1969, it was a decade before Avakian launched its first high jewellery line by Edmond Avakian. Since then it has opened boutiques in Geneva, New York, Los Angeles and Moscow.
Lady Concept Blue Gradient jewellery watch
Avakian
CHF 43,000
Lady Concept Blue watch
CHF 28,000
Lady Concept Khaki watch
CHF 29,000
Lady Concept Orange jewellery watch
CHF 46,000
Lady Concept Pink jewellery watch
Lady Concept Taupe diamond watch
CHF 48,000
Lady Concept White watch with diamond bezel
Lady Concept White watch
CHF 19,000