Entering its fourth decade, Swatch is a brand of instant recognisability the world over. Initially reducing the number of parts in its watches, Swatch was famed for producing affordable Swiss-made watches, which saved the Swiss watch industry from oblivion, as cheap digital versions threatened to take over. It has since expanded to ground-breaking and often iconic watches, including Irony, SKIN Crono, Snowpass and recently Swatch Beat.
